Branding, SM Strategy, Design & Management
Ladakh Combat Academy (LCA) is an MMA and altitude training centre based in Leh, founded with a vision to bring world-class martial arts training to Ladakh. When I began collaborating with LCA, the brand had no visual identity or digital presence. Over the course of 1 year, I built the brand from the ground up — from logo and visual branding to social media strategy, design, and management, developing a powerful digital identity that resonated deeply with its growing community.
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Ladakh Combat Academy
B2C / MMA, Sports & Fitness
2025
Brand & Identity Development Strategy
Starting from scratch, the first challenge was defining what LCA stands for. It was essential that the brand convey strength, resilience, and a sense of community, while standing out in the niche of high-altitude MMA training.
The visual identity was built around thecore strategy that provided a foundation for consistent messaging across every platform, ensuring that every touchpoint reinforced LCA’s values and vision.
Marketing & Growth Strategy
The marketing approach was built around authentic storytelling and community-led growth, focusing on building organic reach rather than paid campaigns. Our goal was to make LCA the face of MMA in Ladakh, while reflecting the local ethos of grit and belonging.
Social Media Planning & Grid Strategy
The strategy unfolded in four clear phases to maximize organic growth and engagement:
Key Insights
Storytelling as a Core Strength:
Reels with narrative-driven storytelling (e.g., Meet Jimmy, Way Through Chaos) generated longer view durations & shares.
Local Voice, Global Appeal:
Positioning LCA as a Ladakhi brand first helped it organically attract a national audience interested in high-altitude MMA.
Consistency Builds Recall:
Maintaining visual coherence and posting rhythm contributed to stronger brand memory and loyalty.
Emotional Relevance Wins:
Story + Context-driven content showed that emotional authenticity drives virality more than trends.
Conclusion
Through a strategy rooted in authentic storytelling, design precision, and cultural resonance, LCA grew from an unknown local academy to a recognized community-driven brand representing the spirit of Ladakh.
From designing the logo to planning social media grids, from developing motion-led visuals to crafting emotionally grounded narratives — every decision was made to build a brand that feels human, purposeful, and proud of where it belongs.