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BHAVNA SINGH

Event Design & Brand Experience

A creative collaboration under The Bent Collective celebrating design, craftsmanship, and community. My role encompassed creative direction, event branding, and social media storytelling — designing the full visual identity and ensuring a cohesive brand experience across pre-event, in-store, and digital touchpoints.
Role: Creative Direction, Visual Design, Event Branding & Social Media Strategy

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The Bent Collective
Event Design & Brand Experience
2025

Phase 1: Pre-Event Design

Create anticipation and deliver a memorable, tactile experience that reflects The Bent Collective’s craftsmanship and design philosophy.

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Phase 2: In-Store Collaterals

Created a consistent and immersive brand experience within the retail space.

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Phase 3: Event Coverage on social media

Capture and amplify the event’s energy and community engagement through real-time coverage & event highlights.

Phase 4: Post-Event Communication

Sustain engagement post-event through Guest Bytes/ Testimonials and collaborative posting for all 6 brand pages.

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Outcome

Increased event visibility across all participating pages

Created a cohesive brand experience from invitation to digital storytelling

Strengthened brand recall through thoughtful design and audience engagement

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